CUPERTINO, California — March 21, 2016 — Apple® today introduced the all-new 9.7-inch iPad Pro™ — at just under one pound it features a new pro Retina® display with greater brightness, wider color gamut, lower reflectivity, Night Shift™ mode and introduces new True Tone® display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful,¹ new 12-megapixel iSight® camera for shooting Live Photos™ and 4K video, 5-megapixel FaceTime® HD camera, and faster wireless technologies. And iPad Pro includes support for the breakthrough Apple Pencil™ and a new Smart Keyboard™ cover designed to fit the new 9.7-inch iPad Pro.
“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”
Designers, illustrators and businesses have quickly adopted iPad Pro and it’s changing the way they work:
“People don’t realize how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”
“I’ve done everything including designing the latest cycling collection on iPad Pro,” said Alex Valdman, Head of Design for Rapha. “It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.”
“At Citi, iPad Pro is truly transforming how we work,” said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. “iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.”